Rasna, the iconic homegrown beverage brand, has announced the acquisition of Jumpin, a once-popular fruit drink brand, from Hershey’s India in a move to expand its footprint into the ready-to-drink (RTD) segment. Though the financial terms of the deal have not been disclosed, industry estimates suggest Jumpin is valued at approximately Rs. 350 crore. The … Continue reading Rasna acquires iconic beverage brand ‘Jumpin’; sugar content to be reduced