Triveni Engineering & Industries Ltd. (TEIL) enters Delhi’s vibrant spirits market with the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky. With this expansion, TEIL strengthens its footprint in the premium and super-premium whisky segment, catering to the evolving palates of Millennials and Gen Z, with blends that promise refined, memorable experiences for every occasion.
TEIL forayed into the IMFL market in July 2024 with Premium and Super Premium whisky brands. Within months, the brands were honored with national & international accolades. Building on this recognition and early success, TEIL now brings its expertise to Delhi with the introduction of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky.
Priced at INR 950 for a 750 ml bottle, The Crafters Stamp Grand Reserve Blended Whisky is a testament to Triveni’s commitment to crafting quality and sophistication. A harmonious blend of Scotch malts aged in bourbon and sherry oak casks and the finest Indian grain spirits, this whisky dances on the palate with layers of sweetness and maltiness. Enchanting notes of floral bouquets, decadent toffee caramel, and the warm embrace of oak are complemented by hints of vibrant summer fruits and deep aromatic vanilla. Each sip offers a rich and flavourful journey, designed for those who appreciate the finer things in life.
With its thoughtful packaging, every element, from the color and materials to the embellishments, has been carefully curated to reflect a high-end experience, ensuring that The Crafters Stamp stands out on the shelves and in social gatherings. Aimed at Millennials who are mature, sharp, and evolved, The Crafters Stamp is perfect for those who value authenticity, quality, and refinement.
On the other hand, Matsya Gold Reserve Blended Whisky captures the essence of a new era of whisky enthusiasts and priced at INR 570 for a 750 ml bottle. An extraordinary blend that harmonizes full-bodied bourbon and sherry cask-aged Scotch malts with the finesse of Indian grain spirits, Matsya offers an unparalleled sensory experience. Each sip immerses the palate with a cascade of deep aromatic vanilla, rich sherry, and seductively smooth honey. The result is an unforgettable taste that resonates with Gen Z—cool, young, and vibrant.
Matsya’s packaging reflectsits bold identity, combining aesthetics, quality, and practicality. The distinctive teal color and fluid design theme sets it apart, appealing to the contemporary style of today’s younger generation who seek experiences that stand out and make an impression.
Bharat Gandhi, Vice President & Head Operations (IMFL), Triveni Engineering & Industries Ltd., added, “Delhi is not just a market, it is the benchmark for every serious alcobev player in India. With the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky, we are introducing blends and brands that embody authenticity, craftsmanship, and superior quality. This launch marks a decisive step in Triveni’s journey to reshape the premium and super-premium whisky landscape. Our goal to establish ourselves as the brand of choice for old and new generation of whisky drinkers who seek elevated experiences and uncompromising taste.”
Akash Premsen, Vice President (Strategy), Triveni Engineering & Industries Ltd, said, “The introduction of Matsya and The Crafters Stamp into Delhi’s Indian Made Foreign Liquor (IMFL) market marks a significant milestone in our journey. This move connects us with one of India’s most dynamic markets for whisky. These brands represent years of dedication and craftsmanship, designed to offer consumers modern, innovative products while moving beyond the conventional choices. Our focus on excellence has always been at the heart of what we do. We look forward to a new generation of customers being delighted by what Triveni has to offer.”
As India’s whisky market expands, TEIL is ready to stand out with blends that elevate the drinking experience for both seasoned connoisseurs and new-age consumers.
