The World Health Organization (WHO) is urging governments to substantially raise taxes on sugary drinks and alcohol, warning that current levies remain too low in many parts of the world, according to two newly released reports.
Speaking to journalists virtually on Tuesday, WHO Director-General Dr Tedros Adhanom Ghebreyesus said higher “health taxes” have proven effective in cutting consumption of harmful products, preventing disease and easing pressure on healthcare systems. He added that such taxes also provide governments with additional revenue that can be reinvested in health, education and social protection.
One report on sugar-sweetened beverage taxes found that while at least 116 countries impose taxes on sugary drinks such as sodas and carbonated beverages, many other high-sugar products are not taxed. These include 100 per cent fruit juices, sweetened milk-based drinks, and ready-to-drink coffees and teas.
A separate report examining alcohol taxation showed that although 167 countries tax beer, wine and spirits, alcohol has become more affordable—or prices have remained unchanged—in most countries since 2022. This is largely because alcohol taxes are often not adjusted to keep pace with inflation or rising incomes.
As per the report, evidence shows that raising taxes on these products reduces consumption. Dr Tedros highlighted several examples, including the United Kingdom’s introduction of a sugary drinks tax in 2018. The measure led to reduced sugar intake, generated £338 million in revenue in 2024 alone, and contributed to lower obesity rates among 10- and 11-year-old girls, particularly in disadvantaged communities.
