Ahead of Diwali, Swiggy has introduced a new “No Added Sugar” category for consumers. The feature, which is currently available in 10 major cities including Bengaluru, Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, and Pune, offers more than 1.5 lakh food items from over 50,000 restaurants. The company plans to expand this offering to additional cities in the coming weeks.
This launch follows Swiggy’s “High Protein” category, which debuted in July of this year.
According to the press release, the No Added Sugar category features two key sub-categories i.e., Naturally Sweetened and Not Sweetened -offering a variety of popular items such as no added sugar ice creams, cakes, pastries, Indian sweets, tea, coffee and more. Each food and beverage item listed in this category is curated to help consumers enjoy their favourite flavours while avoiding added sugar. The Naturally Sweetened sub-category features items prepared with ingredients like dates, whole fruits, and purees, and include items such as Date & Nut Smoothie, Banana Pancakes, Apple Cinnamon Oats and Fig & Almond Energy Bars. The Not Sweetened sub-category contains sugarless options for Tea, Coffee and Juices.
Commenting on the launch, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy said, “The festive season is here, and we know that celebrations are incomplete without gorging on your favorite sweets with the inevitable guilt of added sugar. We believe mindful eating shouldn’t mean missing out. That’s why we launched the ‘No Added Sugar’ category, packed with delicious food and beverage items made only with natural or approved low-calorie sweeteners. This is just the start. We are committed to constantly adding new dishes, expanding to more cities and improving the product basis customer feedback. Looking ahead, we also intend to enhance transparency by clearly outlining the source of the sweetener—be it dates, monk fruit, or others—ensuring you always make the most informed choice.”
