Provivi, a global leader in crop protection, and Godrej Agrovet Limited (GAVL), a diversified food and agribusiness conglomerate, have announced a strategic partnership to introduce sustainable pest control solutions for rice and maize farmers in India.
As part of the collaboration, GAVL will introduce eco-friendly pest management solutions to the Indian market. The company will distribute ProviviтАЩs YSB Eco-Dispenser, designed to combat Yellow Stem Borer (YSB) in rice, and will hold exclusive commercialization rights for ProviviтАЩs FAW Eco-Dispenser, aimed at controlling Fall Armyworm (FAW) in maize.
тАЬThese pheromone-based technologies offer Indian farmers advanced, environmentally responsible pest control solutions,тАЭ GAVL said in a press release.
Rice and maize are essential crops in India, contributing significantly to both national food security and the countryтАЩs economy. India is a leading player in the global rice market and a major producer of maize, which supports various sectors.
Maize is one of the major crops in India providing food, feed, and fodder for livestock, and serving as a source of raw materials for a variety of industrial products, including starch, corn oil, corn syrup, alcoholic beverages, cosmetics, biofuels, and more. Maize is also a key feedstock for ethanol production in India, and the industry expects its usage to increase to meet the growing demand for biofuels.
Balram Singh Yadav, Managing Director of GAVL, commented on the partnership, saying, тАЬThe increasing pest challenges due to changing climatic conditions make it essential to equip Indian farmers with sustainable, innovative technologies that boost productivity. Our collaboration with Provivi combines their expertise with our distribution network, ensuring we provide effective support to farmers at the right time.тАЭ
Rajavelu NK, CEO of GAVLтАЩs Crop Protection Business, highlighted the ongoing threat of Yellow Stem Borer and Fall Armyworm to rice and maize crops, which drive up production costs for farmers. He said, тАЬYellow Stem Borer and Fall Armyworm continue to pose significant threats to rice and corn crops, driving up production costs for farmers. With the need for sustainable solutions in todayтАЩs changing agricultural landscape, weтАЩre excited to partner with Provivi to empower farmers with innovative, eco-friendly tools to manage these two major pests. Our joint efforts in Integrated Pest Management aim to provide effective, environmentally conscious sustainable solutions to protect rice and corncultivation.тАЭ
Corey Huck, CEO of Provivi, added, тАЬThis partnership allows us to expand our reach in one of the worldтАЩs fastest-growing agricultural markets, and weтАЩre excited to bring these eco-friendly solutions to Indian farmers.тАЭ
The YSB and FAW Eco-Dispensers from Provivi are made from biodegradable materials, ensuring durability and minimizing environmental impact. These products will be available to Indian farmers starting in 2029, according to the press release.
GAVL is a diversified company with operations across animal, crop protection, dairy, poultry, processed foods, and oil palm businesses. In the crop protection sector, the company has a strong presence in the B2B segment through its subsidiary Astec Lifesciences, and its extensive distribution network spans across India. In the dairy, poultry, and processed foods segments, GAVL operates through its subsidiaries Creamline Dairy Products and Godrej Foods. Additionally, GAVL has a joint venture with BangladeshтАЩs ACI Group in the animal feed business.
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