For The First Time, Sugar Mill In Maharashtra Starts Retail Sales



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Pune: The sugar mills in Maharashtra are in big trouble as they have been choked up with surplus stocks of sugar, low demand in the market, and no increment in the minimum selling price and with each passing days controversy prevailing in the sugar industry is escalating. To come out of sugar crisis, for the first time, sugar mills in Maharashtra are getting into retail sales of sugar. They have been struggling to make Fair and Remunerative Price (FRP) payments to farmers.

On January 30, the retail outlet was set up outside the factory gates of Shrinath Mhaskoba Sugar Factory in Shikrapur, Daund Taluka of Pune district.

It is happening for the first time that any sugar mill has come in the retail market to sell sugar and it is expected that it would bring a positive outcome for the sugar industry.

In an exclusive conversation with, Dattaram Raskar, CEO of Shrinath Mhaskoba Sugar Factory, said, “In the upcoming days, soon more such outlets would be open in rural areas so that we can directly reach out to the consumers. Such retail outlets would require manpower; therefore it would create an opportunity for more jobs. In a nutshell, this would directly help the common man.”

According to the media report, Maharashtra sugar commissioner Shekhar Gaikwad said, “There are no legal issues involved in the direct sale of sugar by mills in the retail market, and they could sell sugar in the packs of 50 kg without any problem.”

This seems to be a very innovative model and can help to bring the sugar industry out of the crisis.

According to a recent report published by ISMA, the cane price arrears as on December 31, 2018, were Rs 19,000 crore, including RS 2,800 crore of arrears of the previous season.

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