ISMA expects sugar demand to pick up towards the end of January

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The latest figures released by the Indian Sugar Mills Association (ISMA) shows that the sugar production in the current season is higher by more than 30 per cent.

According to the news report published in cnbctv18.com, Abhinash Verma, Director General, ISMA said demand was low in the past couple of months but he expects demand to pick up towards the end of January.

“In the last couple of months our sugar sales has not been as good as we expected. The main demand in December and January used to come from marriages, weddings, festivals etc. because this time the guest are restricted to the 100 because of COVID our sugar demand is also so much less. I personally expect the demand should be coming up in the later part of January,” he further added.

According to the Indian Sugar Mills Association, 487 sugar mills are in operation in the country as on 15th January 2021 and have produced 142.70 lakh tonnes of sugar, as compared to 108.94 lakh tonnes produced by 440 sugar mills as on 15th January’ 2020. This is 33.76 lakh tonnes higher as compared to last season’s production for the corresponding period.

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