New Delhi: Highlighting the benefits of ethanol, the Brazilan Sugar Industry Association (UNICA) launched #BringBackMyBlueSky on Thursday.
The campaign was unveiled in New Delhi’s Greater Noida. As a part of the campaign, an engaging display screen has been setup that will allow visitors to click themselves with popular sites in India, customised with clear blue sky. The objective is to spread awareness among people about air pollution and emphasis use of ethanol can reduce it. It will be available for visitors at the Expo from February 7 to 12.
Eduardo Leao de Sousa, Executive Director of UNICA said, “Brazil was facing similar problems as that of Indian cities. However, the use of ethanol helped us in reducing CO2 emissions and reduce air pollution. India is also taking steps in this regard.”
In a recent visit to India, Brazilian president Jair Bolsonaro had avocated Promotion of ethanol. Marcos Troyjo, Brazil’s Vice Minister for trade & international affairs urged India to open up its market to Ethanol exports from Brazil, as this could reduce India’s dependence on fossil fuels and reduce sugarcane stock across the world.
According to the reports, Brazil consumed a record-high volume of ethanol last year. Consumption reached 32.8 billion litres, up 10.5 per cent from a year ago.