Dalmia Bharat Sugar and Industries announced the launch of its packaged sugar with the brand name Dalmia Utsav. The company on Thursday declared that it is entering into the business-to-consumer segment.
B B Mehta, the Whole Time Director of the company said, “We are extremely excited at the launch of ‘Dalmia Utsav’…We aim to provide high-quality sugar to consumers by using a world-class and eco-friendly production process.”
The company said that it plans to launch ‘sulphur-free white crystal sugar and natural brown sugar’ in branded packets and sachets in the initial phase under B2C segment in 12 states and Union territories.
These states include Uttar Pradesh, Delhi, Punjab, Jammu & Kashmir, Bihar, Chandigarh, West Bengal, Madhya Pradesh, Rajasthan, Uttarakhand and Himachal Pradesh. Consumers can get the product through online platforms like Amazon, Flipkart and Big Basket and will also be available in offline stores.